Search Engine Consultants
4. Optimising Your Page Copy
The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By 'copy' we mean the actual text that a visitor to your site would read.
Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!
Page text tips:
For best results we recommend that each page you submit has at least 200 words of copy on it. There is some cases where this much text can be difficult to put on a page, but the search engines really like it so you should do your best to increase the amount of copy where you can.
This text should include your most important keyword phrases, but should remain logical & readable.
Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimisation process.
Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
Don't ignore this tip! Seriously, optimising your page copy is one of the most important things you could possibly do to improve your listings in the search engines. So, make sure you have plenty of it even if you need to redesign your site to work it in!
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