Search Engine Consultants
1. Potential Design / Set Up Problems
Unfortunately for some of you there are still some site design or set up issues that can make it very difficult for the search engines to spider/list your web pages no matter how well you optimise them. We list them here, before you get into all the optimisation tips, to hopefully save you from trying to list a site that that will be very difficult to get listed. The most common problems are:
Sites that use Frames.
Sites that use Dynamic URLs.
Sites that use Flash.
Sites that use Image Maps for navigation.
Always try and use anchor text for your navigation if possible.
E.G. <a href="http://www.yoursite.com/seo.html">Search Engine Optimisation Tips</a>
2. Optimizing for the Correct Keywords
To get listed correctly in the search engines each page of your site that you want listed needs to be optimised to the best of your ability. Since the keywords that you decide to target will be used throughout the optimisation process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?
Since the keywords you choose to optimise your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilise these tips when selecting keywords for each page that you plan to submit to the search engines.
It is well known that people that type in one keyword are doing research and people that type in phrases are lokking for something specific, usually to buy. Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is nigh on impossible to rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too! Here's an example for a site selling golf items:
Much Too General
Nikey golf bag
Left handed golf clubs
Womens golf clubs
Try to think like your target audience. What would they search for when looking for the page you are optimising? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many niche keyword phrases as you can think of that relate to the page you are optimising. Try asking a few friends or family members what they would search for when searching for a site like yours.
Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.
There are some great free keyword tools out there you can use. Here are some I have used to great effect in the past:
You should develop a list of keyword phrases, preferably niche keyword phrases, following the tips on this page, for each page that you optimise for the search engines.
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